Occupy The Kardashians

Kim getting ready to divorce on Halloween. Aptly dressed.

Today should mark the day for all opposed to gay marriage and exorbitant weddings.  72 days after exchanging vows, Kim Kardashian is filing for divorce from Kris Humphries, citing “irreconcilable differences”.  If Kim really earned 18 million dollars through selling the rights to her wedding through various media partnerships and then her hourly pay rate boils down to 10,358 dollars an hour from the day she wed Humphries to the day she divorced him, according to New York Times Don Van Natta Jr.  The cost of the wedding is estimated at 10 million for jewelry, three custom Vera Wang dresses and arrangements, not including hair, makeup and butt primping.  This prices the marriage at $138,888 for every day until today.  Her princess head piece cost 2.5 million alone.  Developing nations wish their GDP was that high.

If Kim tries to cry on any post-divorce interviews I will personally start an Occupy Kim Kardashian movement.  This is ridiculous.  I know I’ve hated on Kim Kardashian before but if she’s allowed to be wasteful and lascivious for little more than two months of holy matrimony then we ought to take a second look on who is “allowed” to get married.  Oh, she went to Africa and video blogged about it for two minutes?  Big whoop.  Any celebrity obligated to do charity work can buy a plane ticket and talk to poor black kids.

But it’s whatevs.  I suppose there are worse ways to insult marriage and poor people.

DLVRIT YA

Credit for this recommendation goes out to Andrea Michnik.  When I got my social media internship at Dog and Pony, I asked her if she knew of anything that would allow me to post content from Pinterest onto our Facebook page.  You can easily do this with a FB profile but for some reason the FB pages are tricky… probably because Pinterest wants to make sure that an actual human is posting to an actual human’s FB profile.

DLVRIT.com was the answer I was looking for.  It took me a minute to figure how it worked but it turned out to be even better than I expected.  You can streamline your blog, twitter, and pinterest rss posts directly onto your facebook page or twitter using the dlvrit feed.  What’s more, you can track all your activity and feedback on the dlvrit dashboard.  The dashboard shows activity from all over the world, what percentage of feedback your posts have over 24 hour to 7 day to monthly periods.  I found it totally helpful in and easy to use for boutique social media.

Recent Stats!

Many Hats

I’ve always wanted a job where I can do everything I want to do.  I think working on an online magazine or doing social media for a store will allow me to wear many different hats including writing, styling, social media outreach, event planning, PR and making short videos.  I have an array of interests and capabilities and I feel like working on just one thing would become stagnant and I would lose interest and drive.  I want to be heavily involved in what I’m doing and that’s how I feel now at my current internship at Dog and Pony.  I’m an intern but I do the job(s) of a social media director, stylist, and event planner.

It’s awesome because I get to treat my internship like it’s my own career baby.  Any idea I have for engaging customers with the store and store culture is always approved.  We’re putting a store mix CD out in December and it’s my job to come up with the artwork, find the bands, and distribute it, all of these things pertain my interests and I love being able to see a successful final product.  I get a lot out of music, art, design, and making people happy.  Not that anyone else’s satisfaction should necessarily be a product of music or art but it’s such a good vibe to see people having a good time or enjoying something that you’ve made or are responsible for.

You definitely have to be interested and invested in who or what you’re working with.  In my internship, you can’t afford to avoid anyone because whoever you’re working with knows someone else who knows someone else, which could affect your ability to move up or network.

Listening

Listening is 50 percent of what makes PR important and successful.  Listening is also a reactionary process and a good response is a product of good listening.

Wal-Mart is notorious for underpaying women and passing them up for promotion.  When some women decided to bring a class-action lawsuit against them, the company responded by launching a 20 billion dollar PR campaign to “empower women” and in effect were able to head off any other future lawsuits.  The Supreme Court blocked the class action suit and the women are now forced to make individual complaints against Wal-Mart.  Wal-Mart seemed to only have “heard” women’s outpours of adulation after facing these threats and only put a band-aid on the problem by pledging billions of dollars to women’s small businesses but not addressing any internal issues of equal pay and discrimination.  What would have been more effective is if they showed some initiative to speak to female employees and listen to their work experiences to try to gather more information on how to solve problems instead of throwing money around in order to garner all the positive press they received.

Wal-Mart’s faux hippie counterpart, Whole Foods “Market”, has also been criticized for it’s treatment of employees, inconsistent values and food quality.  One such former employee wrote an epic resignation letter to them, addressing every grievance he and other employees are not allowed to freely and openly express.  This letter and many responses have been published but no follow up or response has been released from WFM.  Although the latter half of the letter in which he personally attacks that store’s employees was tactless and unnecessary, this letter was highly circulated.  Many people read this word for word as well as the response letters that supported and validated his claims.  This should have initiated a dialogue and a course of action between WFM, its employees and its customers.  One good way of doing this would have been to open a forum on Facebook or issuing a press release responding in detail to these accusations.  As of now, from personal experience and from these scathing complaints, my impression of Whole Foods is not much better then that of Wal-Mart.

PR for PR’s Sake?

As the deadline to apply for the republican candidacy closes, it’s becoming clear that we don’t have to worry about Sarah Palin as a serious contender anymore and yet she’s still as visible in the media as ever. But why?

After her reality TV show on TLC, the campaign tour that wasn’t a campaign, and the new scathing Nick Broomfield documentary, it’s no wonder she continues to remain in the spotlight, which makes you wonder about her motivations for this kind of attention if she never planned on running for office, as she says.  Many people still want her to run but it seems as if she’s only interested in maintaining that popular girl persona.  Catherine Shoard of The Guardian reviews Broomfield’s, “You Betcha!” in which she describes how a place (Wasila, AK) can produce personalities: “It’s a city where prom-queen politics can bleed far into adulthood, and one man’s theory about how Palin still acts like ‘the most popular pre-teen girl’ rings right when you hear her giggle at enemies being insulted, or watch her chew gum.  It’s the stuff of high school horror movies: can you stop the most popular girl in school from stabbing you in the back?”

Whatever her politics are remains a mystery we might never crack.  So far all we know is that she is motivated by her religious zeal.  What we do know is that you can’t even pay for the kind of attention she received at her One Nation tour that was abruptly halted after four days on the road.  Reporters were chasing after her as she boarded and drove away, a rare occurrence for politicians, usually reserved only for celebrities.  Palin invites and relishes the hype, with no particular agenda in mind other than “moving our country forward” with conservative Christian values.

Needless to say, very few people take her politics seriously anymore, but she’s still widely supported by those who focus on emotion and ideology rather than rational thought.  It’s fair to say that her fame is comparable to America’s most undeservedly famous Kardashian family in terms of how successful she is in keeping everyone’s attention, despite having nothing to back her image up, which makes her campaigns probably the most successful PR campaigns we see today.