dead dead dead

Yes, social media is taking over the world and it’s becoming a major player in a PR agent’s tool box, but is it replacing the tradition press release?

Probably, but not yet at least.

They still have a wide relevant use when trying to get coverage in any publication but it’s no secret that people respond to Facebook, Twitter and the like more so than anything else.  The ancient technique of word of mouth is very powerful, and with users spending so much of their daily time on the web, it would be foolish not to use those sites to get the word out.

Promotion, market research, and customer outreach seems to encompass everything a PR agency needs but not quite.  There’s still the press, and that will never die.  And the press uses facebook too so the potential for reaching the targeted audience is now streamlined.  The press release won’t go away, it’s still needed but it’s getting a whole new makeover.


The Dreaded Biography


Part of me wants to just crank this out and get it over with but this is my senior year.  It’s time I ought to take a real personal inventory so I can give myself some framing and “personal goals” for the rest of the year.  Personal goals, eugh.  It sounds so gross but you can’t live without them.  Until last year I had none.  I mean I did have some pretty ambitious goals I had to have several reality checks before I got it all straight.

Today I’m a much different person than I was four years ago when I left my parent’s house and moved to Austin, I’m different than I was six months ago, even three months ago and I’m sure I’ll change in another three months.  I never know how I’m going to change but it’s always positive.  I become more outgoing, confident, inspired and I always learn from my mistakes.  When I see a strong, confident, smart and talented woman with the same interests as myself I am immediately drawn to her prowess.  Not that men are excluded from who I’m inclined to look up to but women with the qualities I strive for are just more relatable simply because that’s what I want to be.  One of the top five people I want to meet is Leslie Arfin, published author and bad ass wise woman.  I read everything she writes about from sex to jobs and relationships for one reason: REALITY CHECKS.

I grew up in the unfortunate suburbs of Houston.  By unfortunate I mean that I was never stimulated the way I wanted to be and any stimulation I found was in the mall or at shows on the weekends.  If I wanted to do anything outside of the bubble I lived in I had to drive at least 30 minutes.  I had really great group of diverse friends though who I still see every once in a while and we did everything together.  It was just hard to deal with living in the most conservative zip code in the country with no variety from strip mall after strip mall.  HOWEVER, I knew that I had to break free from the functional dummies and oil daddy daughters so I strived and struggled to look beyond such strip malls and found little local gems sprinkled behind Office Depot and the day spas.

My father is German and my mother is American.  I was born in Germany and moved from the country side to Houston when I was four.  I love having family on the other side of the world and traditions and interests that are different from everyone else’s.  I lived for a total of six months in New York interning at Vice.  Meeting so many different nut jobs was probably one of the best experiences of my life.  I’m absolutely terrified of how expensive and cold and competitive it is but I’m moving there anyway because I couldn’t believe how inspired I was by everybody.  You have to be out of your mind to really make it in New York without any money and I’m drawn to that ideal and those types of people.  Once again, Leslie Arfin lends her wisdom.

High school was okay.  I had some great teachers and I had some who sat in their supply closets and cried when they couldn’t handle the pressure from 15 year-olds.  I won some awards for journalism and photography but it didn’t really mean anything to me at the time because I put it on my resume for college but I’m glad I didn’t just sit around and wait for the time to pass.  My attitude was that it was just something I had to do and tried to zone out from people and teachers who treated me like a weirdo but I’ve always known that I never fit in.  Not that much has changed but at least I’ve never had to think about that again since I started going to SEU.  I had no idea where I really wanted to be after high school but some how, after four years of figuring it out, it turned out to be the best fit and unlike high school I want to do well here.

I really believe that people should travel as far as they possibly can, even if it’s to another state but I’m really trying to get myself to visit all my friends in Europe next summer in London, Paris, Berlin, and hopefully make it to Sofia where my friend can take me to her home town in Skopje and take a train Istanbul.  Because I’ve already traveled a lot it makes me feel anxious that I haven’t left the country since I was 18.  Well, I went to Toronto when I was 19 but it’s more or less the same as any other American city and I ended up having to stay in and watch every season of Sex and the City.  IT SUCKED.  I didn’t get out and explore like I should have.  I really feel like everyone should be scared at some point.  Not in danger but scared because they’re on their own, making their own decisions in an unknown place where they can’t necessarily find help without reaching out or getting lost.  It’s really humbling and it makes you appreciate home.  People are fascinating to me so getting to experience even the most wacked out cultures is so much fun.

I have a feeling I’m getting very close to finding out what I’m good at and where I want to do it, which is very encouraging.  When that time comes I know that I’m going to be very ambitious.  I get excited when my friends and family are doing something awesome that they love and feel good about themselves as a result.  Nothing disappoints me more than unused potential, which is why I have to keep pushing myself and actively look for more opportunities.


My Personal Mission Statement… a very personal mission


A huge part of my core values is to not feel like I have to BS to anyone anywhere… but I just did by holding back and censoring myself.  Buuuut I realize that there is a certain rhetoric that may work in one environment and not another.  What I’m saying is that I feel confident when I feel like I can be real and honest yet still maintain a certain level of professionalism in the work place. I also believe in being adventurous and taking risks in order to find creativity and inspiration.  I feel like being slightly mischievous can open a lot of doors but my biggest lesson in life is to draw the line between mischief and recklessness.  Not that I would be the instigator of any mischief in the work place but it’s this kind of consideration that’s important when making good decisions and pitching great ideas that is productive for the whole of company, not to just a few or yourself.

I want to be known for being able to offer several abilities  and skills while offering creative opinion.  I want to be proficient, not just efficient in different computer programs such as final cut and indesign, social media and press strategies as well as styling and set design experience.  I understand that in this economy, you have to be kind of a renaissance man or woman to be attractive to employers and keep a job as companies down size.  This is why I don’t want to stop learning new skills even after I graduate.

I have short term priorities and long term priorities.  I want to do anything and everything I can to build the best resume I can before I graduate in May.  My goal is to move to New York by next year and start working within six months or less.  To do this I know that I have to get the most experience I can in order to compete and succeed in one of the most competitive cities in the world.

I have the highly valued ability to compartmentalize different parts of my life.  I can easily manage and maintain several tasks that are given to me which is an advantage when conducting social media and shoots.  I can also visualize the next step in what I need to do and finish in a timely manner.  I’m always thinking ahead and have a passion for seeing creativity and inspiration from all kinds of sources.

I’m obligated to myself to succeed but also the final product and goal of what I’m doing.A good delivery is crucial to employers and clients.

My overall purpose is elevate and challenge myself in order to be productive in my personal life and work life.  I want to be useful for different needs and situations because it makes me feel like a billion dollars when I’ve accomplished something that I can be proud of.

I strive to be motivated and inspired in everything I do, which shouldn’t be mutually exclusive.  When I’m working I want to be excited about what my company is doing and what my co-workers are striving for.

I’m committed to working diligently and creatively in an environment that fosters ideals that are important to me as well as the company.  When i was interning at Vice magazine I felt like I actually wanted to be there every day for the first time in life.  They had so many things going on and everybody from different departments could bounce ideas off from each other.

I really hope that after I graduate I can offer myself to any industry, whether it be film, press or social media.  Most of all I feel like I can learn quickly on the job and I hope that my employers see that potential in me.  I can expand off other people’s ideas and find inspiration and solutions in almost anything.  I am extremely resourceful, which is so valuable in this economy.


PR is more accessible, omnipresent and ambiguous than advertising and marketing yet it still retains a focus, a goal and a special audience.  Marketing and PR seems to be more like the experimentation of a certain process; who is the audience and how do we tap into their emotions in order to attract them?  AND WILL THIS WORK?  PR puts these questions into practice and any medium is fair game in order to establish an relationship with that specific audience.  You never know if ads or marketing strategies will work but PR strategies, press releases, and events always get the attention you crave from your public.

Okay well hopefully by the end of the semester I’ll be able to look back on this post and say, “boy was I wrong” about my loose guess on what this crazy industry really has up its sleeve.